You’ve just launched the latest version of your website, and you and your company couldn’t be happier. It’s responsive, looks amazing and is bringing in those all important enquiries/purchases that you need to take your business to the next level.
So what next?
It’s important to remember that a website’s content needs to be updated at least once a week,
blog posts/updating content, adding testimonials and team members and any other tasks that need addressing.
One of the best ways to update a website is by blogging/social media, using the content that you’ve written in your blog to push people back to the site, this keeps the content fresh and updated,
And will encourage Google to come back and crawl the website, noticing new valuable content with your keywords and boosting your website up the rankings.
Changing images throughout your website on a regular basis is also a great way to keep your site looking fresh. Instagram feed is an impressive tool for this.
Websites are a labour of love, and are never finished, there is always a new web trend or design trend round the corner, and it’s important to keep up to date with them in order to keep your users interested and engaged.
Listen to your clients feedback about the website, things they like, things they don’t like, and keep a log of these. At the end of the first 4 months of your website being launched re-assess where you are and make plans for the next 4 months/changes where necessary.
Monitor your web traffic on the site, what pages are being visited the most, what pages have the highest bounce rate, conversion rate and where are people sending the most time on your website, all this information can be accessed from Google Analytics, but there are other ways to monitor your traffic to.
Digital marketing can boost your website traffic and conversions, from pay per click/Facebook Ads/Instagram, to remarketing/ Adsense (where applicable), there will be a practice that will benefit you and your business, and it is always worth considering looking into if you aren’t already.
So in a nutshell…
· Routinely updating and adding content
· Routinely posting quality information to social media that links back to your website
· Generate links from trusted sites to yours
· List your website in trusted directories
· Continually optimise your website to keep it running smoothly
· Ensure that your site continues loads quickly
· Maintain backups of your site so that you can recover your site if you break it or it gets hacked or compromised